![]() ![]() ![]() “I want to make sure there are as many choices presented to you as simply as they can be. “We have to have options for guests,” D’Amaro says. Now, the company is launching a $115,000 private jet tour that takes passengers to all 12 parks around the world, plus the Taj Mahal, the pyramids of Giza and the Eiffel Tower. ![]() “When you go walk around, you'll see people from everywhere, from all walks of life.”ĭisney experimented with a "Star Wars"-themed "hotel," a one-of-a-kind immersive experience that ultimately failed due to its high cost (rates started at $5,000 for two nights). “This is a place for everyone,” D’Amaro says. Children dream of visiting, and Super Bowl champions have turned it into a winning catchphrase. Not to mention, D'Amaro has the difficult task of juggling the conflicting goals of creating profits for shareholders and making a Disney vacation affordable - or, at least, within reach - for families that dream of such a trip.ĭisney parks are, in some ways, the ultimate aspirational trip for kids of all ages. He has to balance, among other things, keeping the magic and nostalgia of Walt Disney’s vision alive with innovating rides and attractions for a younger tech-savvy generation. “That's all part of the show.”ĭ’Amaro is one of the most powerful theme park executives in the world. “Absolutely not,” he quickly shoots back. Doesn’t one of the company’s top executives have better things to do with his time? Yet on this June afternoon, the chairman of Disney parks, experiences and products is obsessing over a paint chip on a little-used railing. We are walking through Disneyland, and D’Amaro is on the hunt for burned-out lightbulbs, trash on walkways and anything else that can take away from the magic.īut this 52-year-old isn’t just any Disney employee (or “cast member,” as he would note).ĭ’Amaro is in charge of Disneyland and the 11 other Disney theme parks around the world, plus Disney Cruise Line, a timeshare business, 50 hotels, an adventure tour company and all the merchandise (think: toys, books, games and clothing) The Walt Disney Company produces and licenses globally. “It bugs me, absolutely bugs me,” he says. Josh D’Amaro notices chipped paint as he passes by the entrance to the Pirates of the Caribbean ride. ![]()
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